Bubba Blade

Innovative shopping journey

The BUBBA brand is all about innovative tools for their customer's success in the water. We took that same strategy into creating a brand new digital experience for the top selling knife brand. The new website allows BUBBA shoppers to find the right knives and tools for any fishing trip, with the support of rich product content.

A systematic approach

The BUBBA website was designed to be flexible. This meant the responsive designs had to follow those same guidelines so each of its 16 other sibling brands could share the same structure and functionality.

Product education

We worked closely with BUBBA to ensure customers were able to shop for the correct knife or product confidently. By contextualizing size with measurements, presenting videos on how to filet a fish, and showcasing delicious recipes, the customer is always engaged in educational content associated with the product.