Cravings by Chrissy Teigen

An editorial cookbook brought to life

Cravings by Chrissy Teigen was founded to help people get inspired and find joy through food. In order to bring that vision to life, we harnessed the brand's captivating energy with a playful-yet-simple design that immerses customers in their world.

A seamless shopping and educational experience

The challenge was to provide a digital experience that incorporated the brand's distinct storytelling style with a new line of Cravings products. With varying shapes like triangles and circles holding rich imagery, Elva developed a friendly and engaging visual language that draws in customers and encourages them to explore.

A playful energy meets engaging design

'Playful simplicity' was the focus throughout the project. By infusing the brand's distinct personality at every click, Elva developed a user experience that is rich, intuitive, and clear. The editorial vibe is extended to the product and utilized throughout each page as an opportunity to combine recipe, education, and shoppable content.

We were honored to work with Chrissy and her team and to meet such a unique opportunity with work that complimented their spirit and vision.