Attention to detail
The Filson brand is all about quality, which is maintained by their meticulous attention to detail. We wanted to bring those same aspects to their new blog experience. The ELVA team used elements such as Filson’s iconic watch face to denote how many minutes an article may take a viewer to read, as well as using their proprietary numbering system to catalog when the story occurred and was published. Working with the Filson team, we were able to integrate brand elements to allow for an intuitive editorial experience.