Norvina Collection

Make-up that commands maximum creativity

Using Norvina’s highly conceptual campaign assets, ELVA helped ABH create an interactive destination that celebrates Norvina’s creativity and educates the customer through a playful, brand experience, with a flexible framework to use for future campaigns.

Dynamic storytelling

With a desire to evolve how they speak to their audience online, ELVA worked with the Anastasia Beverly Hills team to create a visual framework that utilizes dynamic, branded storytelling to shine a light on Norvina’s latest products, while educating and connecting with their fans.

Designing for flexibility

ELVA set out to tell a focused brand story in a framework that could also be adapted to tell future unique stories. In order to complete this complex task we created a modular system that could evolve for current and future products while providing continuity across platforms.

Education within an experience

ELVA evolved Norvina’s brand assets and reimagined them as an immersive experience where product packaging, iconography, and photography combine to speak to the point of view of the brand and also to educate the audience. Customers learn how to create each look in step-by-step instructionals alongside dynamic photography on scroll.