Serving up glamour - with an emphasis on “more”


Because sometimes “too much” isn’t enough






Strategy, Brand Refresh, UX + UI


Shopify Plus




Half Helix


Buxom Cosmetics is a bold, sexy brand built on giving its fans more to choose from. The challenge: how to serve up all the available options in a shoppable experience.


Design a Shopify Plus website that focuses on discovery commerce and social integration, optimized for pure performance.

Adding sizzle to a successful relationship

After our successful redesigns for bareMinerals and Laura Mercier, Orveon asked us to tackle a third brand in their portfolio – Buxom. While we would be able to leverage previously created templates, we’d also have to solve for a new challenge unique to this bold, over-the-top brand.

Look at all the pretty colors

Buxom is all about giving its customers “more” – more shine, more fullness, more choices. As a #1 leader in lip gloss, some of its products come in 60+ color options. We needed to present those many options in a shoppable experience without it being overwhelming or dropping performance.

Buxom Power Line Lip Liner Buxom Best Sellers
Buxom In the Know Buxom lip plump product
Buxom lip product Buxom best seller lip color
Buxom shade selector experience Buxom cart on mobile
Buxom UGC Buxom shop the look

Overwhelming in a good way

How did we do it? We could say “our lips are sealed” – but the truth is it took some creative tech and design wizardry to meet the challenge. Beyond the color choices, our site redesign also featured heavy social integration and video tutorials to create an entertaining experience geared at Buxom’s target audience of 18- to 25-year olds.

buxom shop page

A site to behold

Get close to these design touches

close up of lips
women with makeup
close up of lips

Celebratory high-contrast colors and bold, brash typography were chosen in keeping with the Buxom brand aesthetic.

The end result – big, bold, sexy, feminine, and not afraid to show it.

closeup of product color
closeup of woman with lip color
buxom branding