Creating an immersive cinematic experience on any device, anytime.


Lights, camera, action








NEON Rated, the film studio behind Parasite and Spencer, came to Elva for a simple ask - design and build us a branded TVOD website for an impending launch of their film Pleasure in 4 months. Spoiler alert - we said “Yes”.


To build this true Video-On-Demand (VOD) experience mixed with traditional e-commerce, we utilize a Shopify Headless solution for the primary platform, then partnered with CineSend to power the movie rentals and playback. The result is a seamless and immersive experience for the user, delivered with an effective and efficient technical approach.

Our design system acts as a modern framework that helps evoke the nostalgia of the movie-theater feel, immediately captivating visitors into these unique indie films. The site is engaging and enables users to rent and watch the movies directly on the site while offering to purchase corresponding movie merchandise all in one place.

Desktop screenshot of Neon Cinema homepage

A cinematic experience

A person taking a video of a woman
Behind the scenes image of shooting a film
A person taking a video of a woman

In anticipation of their latest film, Pleasure, NEON’s goal was to create a site experience worthy of the film. Creating a space where their films can live naturally, just as they do on the big screen.

The site celebrates the films–it allows the films, and the characters, to be the star of the show.

Black and white image of a woman
Behind the scenes image of filming with Kristen Stewart
Film PDP with images and text
List of Neon Cinema films
Mobile screenshot of film PDP Mobile screenshot with a list of film titles
Mobile screenshot of a video Mobile screenshot of a photo gallery
Mobile screenshot of Pleasure film listing Mobile screenshot of filmmaker biography
Mobile screenshot of behind the scenes content Mobile screenshot of Spencer film
Mobile screenshot of customer account page Mobile screenshot of create account page
Image of a woman in the rearview mirror driving on the freeway Image of Kristen Stewart in Spencer film
A fort made of branches in the woods An up close image of a person sleeping
Two girls posing for a photo A woman running down the street
A woman in a red swimsuit on a pink pool floaty
Image of a video camera recording a woman
Image of a person standing in front of a sunny window Image of Margot Robbie in I Tonya
Two woman embracing each other
Two people looking at their cellphones
A woman in a blue shirt
An up close image of a man with a beard and bloody forehead An image of a woman putting her hair up