UNDENIABLE IMPACT IN DENIM
Client
AG Jeans
Year
2022-23
Role
Design, UX strategy
PLATFORM
Shopify Plus
INDUSTRY
FASHION
PARTNER
DYODE
OPPORTUNITY
A strategic migration to the Shopify Plus platform provides this leading fashion denim brand the chance to create an experience that better resonates with customers.
SOLUTION
An emphasis on visual impact through photography, video, color, and texture – inviting viewers to seamlessly discover, explore, and purchase.
STEPPING INTO A NEW LOOK
AG Jeans is a luxe denim brand built on the promise of sustainability and fashion. In late 2022, the company made the strategic decision to migrate to the Shopify Plus platform – and they asked Elva to help them with the transition.
FRIENDS AND PARTNERS
The new site provides opportunities for AG Jeans to socialize collaborations with influencers and celebrities like Emily Ratajkowski and Emil Erwin, emphasize its sustainability mission, and promote products. Our great dev partners at DYODE helped us make it possible.
FASHION FORWARD
The redesigned site creates a space for AG Jeans to showcase its amazing art direction and photography.
Shoppers can see how a garment moves with integrated video on product pages. Explore colors and textures up close.
READY FOR THE CAMERA
The finished site features a streamlined UX where customers can explore colors and textures, discover that must-have pair of jeans, and purchase – all with intuitive ease. At the same time, we create more room for impactful visual storytelling.
