Bold, minimalist design personifies bareMinerals’ commitment to skin-improving, clean makeup


Mindful products, smart Design






Strategy, Brand Refresh, UX + UI Design


Shopify Plus


Health and Beauty


Adoption and customization of shared modular design systems enhanced merchandising efficiency, reduced costs, and expedited time to market.


The redesign of the bareMinerals digital flagship presented the opportunity to align brand design and customer experience with bareMinerals' core values, enhance product differentiators, and foster a deeper relationship with their community.


The thoughtfully streamlined user journey boosted conversion, brand equity, and revenue. Bold, minimalist design amplified the brand's commitment to sustainability and clean skincare, uniquely designed to improve one's complexion over time. product trust and community were built through product education, amplifying clinically proven results, personalization, and user-generated proof points.

Editorialized path to purchase converts

An optimized path to purchase seamlessly connected customers to the perfect product for their unique skincare needs. Editorialized product information, ingredient highlights, and efficacy proof points are strategically surfaced at crucial decision moments, building customer confidence and fostering brand loyalty.

Everything you need, nothing you don’t

Tailored, simplified, bold design for the customer on the go.

Image of woman applying Loose Powder Foundation Image of Shop by Category
 Image of Original Loose Powder Foundation SPF 15 Image of Shade Finder experience
Image of #barebeauties UGC Gallery Recommended products section
Image of Helpful Articles Image of woman and bareMinerals product
Image of Matte Does More product Image of Shop by Condition experience

Aligned brand values inspire community

The revamped design fosters a deeper bond with customers by highlighting product benefits most relevant to their needs, surfacing relatable user-generated content, and offering helpful how-to editorial content. The elevated loyalty program and personalization features build community by putting customers at the center of their skincare journey. 

bareMinerals product detail page
bareMinerals Collection Page


Minimalist design to match barely there skincare products

A woman wearing bareMinerals makeup
Image of bareMinerals Complexion Rescue makeup
A woman wearing bareMinerals makeup

bareMinerals products improve skin with wear, utilizing only clean, mineral-rich, and proven-effective ingredients. Our refreshed design system mirrors this ethos—clean, bold, approachable, and informative.

Mindfully made and sustainable, we balanced crisp, complexion-rich imagery with content that showcased bareMinerals' commitment to clean, conscious, and cruelty-free formulas as well as environmentally-friendly packaging and shipping solutions.

Image of woman wearing bareMinerals makeup
Image of bareMinerals powder makeup
Closeup of woman wearing bareMinerals makeup


We love our new digital flagship! Elva's work streamlined product discovery and increased cart size.

Carney Nir, VP, Global Ecommerce & Digital