bareMinerals
Bold, minimalist design personifies bareMinerals’ commitment to skin-improving, clean makeup
Mindful products, smart Design
Client
bareMinerals
Year
2023
Role
Strategy, Brand Refresh, UX + UI Design
PLATFORM
Shopify Plus
INDUSTRY
Health and Beauty
INNOVATIONS
Adoption and customization of shared modular design systems enhanced merchandising efficiency, reduced costs, and expedited time to market.
OPPORTUNITY
The redesign of the bareMinerals digital flagship presented the opportunity to align brand design and customer experience with bareMinerals' core values, enhance product differentiators, and foster a deeper relationship with their community.
SOLUTION
The thoughtfully streamlined user journey boosted conversion, brand equity, and revenue. Bold, minimalist design amplified the brand's commitment to sustainability and clean skincare, uniquely designed to improve one's complexion over time. product trust and community were built through product education, amplifying clinically proven results, personalization, and user-generated proof points.
Editorialized path to purchase converts
An optimized path to purchase seamlessly connected customers to the perfect product for their unique skincare needs. Editorialized product information, ingredient highlights, and efficacy proof points are strategically surfaced at crucial decision moments, building customer confidence and fostering brand loyalty.
Everything you need, nothing you don’t
Tailored, simplified, bold design for the customer on the go.
Aligned brand values inspire community
The revamped design fosters a deeper bond with customers by highlighting product benefits most relevant to their needs, surfacing relatable user-generated content, and offering helpful how-to editorial content. The elevated loyalty program and personalization features build community by putting customers at the center of their skincare journey.
BETTER WHEN BARE
Minimalist design to match barely there skincare products
bareMinerals products improve skin with wear, utilizing only clean, mineral-rich, and proven-effective ingredients. Our refreshed design system mirrors this ethos—clean, bold, approachable, and informative.
Mindfully made and sustainable, we balanced crisp, complexion-rich imagery with content that showcased bareMinerals' commitment to clean, conscious, and cruelty-free formulas as well as environmentally-friendly packaging and shipping solutions.
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