Ben Bridge Jewelers
A trusted name in fine jewelry with a digital experience as high-quality as their diamonds and gemstones.
Experts in luxury jewelry since 1912
Client
Ben Bridge
Year
2022
Role
Design, UX, Content Strategy
Opportunity
the knowledge and exemplary customer service at Ben Bridge’s brick-and-mortar stores needed to be reflected in a user-friendly E-Commerce Experience. With a vast product offering from various vendors, an updated design system was crucial for creating a cohesive look and feel.
Solution
Utilizing the Salesforce platform, we designed a premium site that elevates the UX by educating customers and recreates the in-store shopping experience in a digital space. A clear path to purchase allows the customer to easily shift from browsing to buying while moments of education throughout make them confident in their buying decisions.
E-COMMERCE WITH A RING TO IT
With every scroll in mind, we designed an alluring experience for customers, regardless of what their jewelry knowledge may be. Updated imagery, product education, visual navigation for guided-selling, and an easy-to-use purchase path gives the customer total confidence in their purchase and its value. We kept browsing at the forefront by removing product details from the product tiles until a customer hovers over them for more information.
Polishing up the Brand Identity
We elevated Ben Bridge's branding to feel luxurious by keeping the design clean and modern with tasteful touches of their brand purple throughout. By creating intentional moments for shopping, education, and imagery, we delivered an experience that is premium, airy, and dynamic.
The new site design inspired the Ben Bridge team to produce new, elevated product imagery that mimics the premium site experience. We thoughtfully incorporated brand identities from several of their product vendors in a way that creates a cohesive brand story that feels unique to Ben Bridge as a brand.
A PERSONAL JEWELER at your fingertips
This new site allows Ben Bridge to showcase who they are and the brand moments that set them apart, like their diamond and gemstone guides and the ability to chat with a jeweler online. Personal services throughout the site bring the in-store experience online. FOR CUSTOMERS WHO MAY WANT TO SEE THE PRODUCT IN-PERSON, STORE LOCATOR BUTTONS ON PDP’s easily NAVIGATE users to the CLOSEST location.
