Coolhaus
A boldly branded eCommerce site that’s here to tell a story through fun imagery and an easy-to-shop design.
A psychedelic signature and vibrant brand vocabulary
Client
Coolhaus
Year
2021
Role
Design, UX
Ask
Coolhaus needed a site that was as bold and colorful as their product packaging, while still functioning at an ecommerce capacity.
Solution
We took inspiration from their packaging and blended it with custom motion, cartoonish illustrations, and an easy-to-shop site design.
We brought Coolhaus’s mission of delivering adventurous flavors through an inclusive vision to life. To bring their entire brand to life while telling their unique brand story, we integrated storytelling and shopping throughout the whole site. It was essential to bring their activation events to the forefront and focus on the product and the entire ecosystem and cult-like following they have fostered as a brand.
A playful shopping experience
Dialing up the brand at every turn
Their vibrant packaging patterns were the inspiration behind the custom motion developed, and we brought them to life, literally, by adding subtle motion that made them breathe.
The result was a balanced blend of their cartoonish world and the actual products.
The bold brand
language lets the
product shine,
making it easier
to add to cart.
With playful and unique vignettes that frame their products, we created a captivating shopping experience that still felt simple. These moments allowed Coolhaus's brand to come to the forefront without compromising how people could shop their products.
