Erenzia Beauty

A beauty brand serving the vibrant Latina community that is so often overlooked.

Erenzia Beauty

A new brand celebrating Latina beauty

Client

Erenzia Beauty

Year

2022

Role

Design, UX, Development

Opportunity

Erenzia Beauty had identified that Latinas feel like an afterthought in the beauty industry. We needed to create an e-commerce experience that enables them to break into the market with a product and distribution model that meets their audience’s needs, empowers their Latina community, and supports their economic aspirations.

Solution

Utilizing the Shopify Plus platform, we created a site that reflects Erenzia’s brand magnetism in an engaging digital ecosystem that customers want to revisit time and again.

Desktop screenshot of Erenzia homepage

Designed with Scalability in Mind

Erenzia beauty is on a mission to be a top beauty brand and business partner in the Latina community.

A bottle of Erenzia hair care in a sudsy shower
Erenzia Beauty product packaging with two women in vibrant hues
A bottle of Erenzia hair care in a sudsy shower

Launching with a limited product offering, We showcased Erenzia’s current products with an appealing visual navigation. Knowing they will grow in the future, we built a design system that allows Erenzia to effortlessly scale without big development implications.

Keeping the design system in mind, we incorporated the vibrant colors Erenzia felt represented their proud latina heritage. bold pops of colors alongside their product packaging pattern create a cohesive branding story throughout.

A bottle of Erenzia hair product on a neutral backdrop
A woman sitting at a table with Erenzia Beauty products
Woman washing her hair Mobile screenshot of a product carousel for Erenzia Beauty
Erenzia Beauty ingredients Mobile screenshot of Erenzia Beauty with a brunette woman
Mobile screenshot of Erenzia Beauty's Amiga program Mobile screenshot of Erenzia Beauty influencers
Mobile screenshot of Erenzia Beauty footer Mobile screenshot of Erenzia Beauty product tiles
Mobile screenshot of an email signup page Mobile screenshot of Amigas Program
Erenzia Beauty Amiga program signup page

THE AMIGAS PROGRAM

Activating the Erenzia Beauty community

The Amigas affiliate program gives users a mirrored Erenzia site with a custom shopping url for their network.


We ensured the user signup experience was intuitive with easy-to-use UX, and validated the experience with user testing. The program was brought to life through a Shopify, Shapetech, and ByDesign integration.

Erenzia Beauty product in the sand A woman with her brunette hair across her face
Mobile screenshot showcasing Erenzia ingredients A person applying Erenzia Beauty perfume to their neck
Amigas program from Erenzia Beauty A woman sitting at a table with Erenzia Beauty products
A bottle of Erenzia product on a neutral backdrop
A woman holding up a bottle of Erenzia hair care
Two hands holding a bottle of Erenzia Beauty perfume A bottle of Erenzia haircare on a red sudsy backdrop
A woman holding a bottle of Erenzia Beauty hair care