KEEN
A modular commerce experience driven by eco-friendly awareness, education, and loyalty.
More than just a footwear company
Client
Keen
Year
2020
Role
STRATEGY, UX, DESIGN
Ask
To create an experience that promotes Keen’s eco-conscious products and commitment to celebrating and protecting the great outdoors.
Solution
We created a modular experience that allows for flexible merchandising and product education, contextualizing products through rich outdoor lifestyle photography and intuitive shopping that celebrates the act of going green.
Keen is a family-owned, value-led footwear maker. They are on a mission to make the outdoors more accessible and inclusive, while taking a stance on cleaning up the planet. Keen's mission is core to their brand, and they needed a digital experience that integrated content, product, and motion to portray their brand mission effectively.
Respect the Outdoors
A strategic approach to presenting purpose-built outdoor products.
While creating the modular design system, we wanted to ensure Keen could showcase their energetic lifestyle photography with the corresponding product, giving context to the story behind each shoe.
Rich, Interactive Storytelling
Understanding the importance of a new product launch, we created a flexible experience to help celebrate these occasions. Utilizing page scrolling to transition from image to color to chapter, we have made a destination for all new products to tell their story in an immersive manner.
Improving the Path To Purchase
With the product story at the helm, we needed to find opportunities to encourage customers to add to cart while taking into consideration where they were within the site experience. Thoughtful UX allowed us to implement this approach, ensuring we created interactive moments that provided product storytelling paired with shopping functionality throughout the experience.
A Loyalty Program That Gives Back
In an initiative to help others, we teamed up with Keen to help create a loyalty program that allows Keen customers to give back in multiple ways, including through shopping, volunteering and donating.
