Oak & Eden
An immersive eCommerce site using strategic motion, artful vignettes, and a revamped brand design.
An innovative whiskey brand bucking industry trends
Client
Oak & Eden
Year
2022
Role
STRATEGY, CONTENT, DESIGN, DEVELOPMENT
Recognition
AWWWARDS - Honorable Mention
Platform
Shopify
Ask
Oak & Eden approached Elva to help bring their carefully crafted brand and whiskey experience online.
Solution
The Oak & Eden website designs pay tribute to the careful creation put into this brand and their products. The modern aesthetic allows the brand, products, and proprietary distillation techniques to speak to a broader audience. Visitors quickly realize this isn’t just another tired, stuffy whiskey brand. The design and merchandising system is set up to update brand ambassadors and recipe content on a regular basis, drawing users back regularly to see what new cocktail has been dreamt up.
Though the technical side is a bit more complex, it is almost as elegant. While utilizing a standard Shopify build as a starting point, we needed to lean on BarCart for checkout, and are using Drive Commerce to power bottle customization (Coming Soon). These two key integrations are seamless to the user, making for one unified brand experience across the entire site.
RAISE YOUR GLASS
By highlighting the brand story, the content, the recipes, the distillation techniques - the user can sense the care of the craft, and already realizes the whiskey must taste incredible.
The oak spire is mesmerizing - like the worm in a tequila bottle, you may get caught staring at it while sipping one of these delicious cocktails.
THE OAK & EDEN BOTTLE BUILDER
whiskey as unique as you. Oak & Eden’s Whiskey Customizer — a first-of-its-kind experience that allows customers to become a master of your whiskey creation journey. The Elva-designed bottle builder seamlessly guides customers to craft a bottle of whiskey that expresses their individual style, taste, and preferences. A perfect gift or addition to a personal collection.
