Oak & Eden
An immersive eCommerce site using strategic motion, artful vignettes, and a revamped brand design.
![Oak & Eden](https://cdn.sanity.io/images/a78u5s9r/production/0d96de574f88884d1e2e00bbd0d6c5a4df0cca27-2000x824.jpg?w=1920)
An innovative whiskey brand bucking industry trends
Client
Oak & Eden
Year
2022
Role
STRATEGY, CONTENT, DESIGN, DEVELOPMENT
Recognition
AWWWARDS - Honorable Mention
Platform
Shopify
Ask
Oak & Eden approached Elva to help bring their carefully crafted brand and whiskey experience online.
Solution
The Oak & Eden website designs pay tribute to the careful creation put into this brand and their products. The modern aesthetic allows the brand, products, and proprietary distillation techniques to speak to a broader audience. Visitors quickly realize this isn’t just another tired, stuffy whiskey brand. The design and merchandising system is set up to update brand ambassadors and recipe content on a regular basis, drawing users back regularly to see what new cocktail has been dreamt up.
Though the technical side is a bit more complex, it is almost as elegant. While utilizing a standard Shopify build as a starting point, we needed to lean on BarCart for checkout, and are using Drive Commerce to power bottle customization (Coming Soon). These two key integrations are seamless to the user, making for one unified brand experience across the entire site.
![Images of different whiskey bottles with text and layered images](https://cdn.sanity.io/images/a78u5s9r/production/44649a4b07358483bbf7e3422e36684dabb41d06-2880x5536.jpg?w=1920)
RAISE YOUR GLASS
![Two cocktails and a gold shaker](https://cdn.sanity.io/images/a78u5s9r/production/958f8bfb35eaf51f2bd929e03c407b29ed71a5e1-800x800.jpg?w=440)
![A man sitting at a campfire holding a bottle of whiskey](https://cdn.sanity.io/images/a78u5s9r/production/c8843a64cb249297c44d7db3ac4e8a05bd32910a-1600x891.jpg)
![Two cocktails and a gold shaker](https://cdn.sanity.io/images/a78u5s9r/production/958f8bfb35eaf51f2bd929e03c407b29ed71a5e1-800x800.jpg)
By highlighting the brand story, the content, the recipes, the distillation techniques - the user can sense the care of the craft, and already realizes the whiskey must taste incredible.
The oak spire is mesmerizing - like the worm in a tequila bottle, you may get caught staring at it while sipping one of these delicious cocktails.
![Two bottles of Oak and Eden whiskey](https://cdn.sanity.io/images/a78u5s9r/production/74490bbbaddd371dd82d944eb44361af855ade67-800x800.png?w=440)
![GIF of a wood spiral for whiskey bottles](https://cdn.sanity.io/images/a78u5s9r/production/67b9c546b59cba359e191b13e519f4c02ded4ed3-800x783.gif?w=440)
![A PLP listing different whiskey types](https://cdn.sanity.io/images/a78u5s9r/production/3744a9127c896940ed88f4ef375992e1daabcd6d-2880x4728.jpg?w=1024)
![Page listing different whiskey types](https://cdn.sanity.io/images/a78u5s9r/production/1af4db1c980b91c00e824f9d115a1f3c8b686b6c-2880x4728.jpg?w=1024)
![Whiskey bottle atop black text](https://cdn.sanity.io/images/a78u5s9r/production/c3ce433b81a4040f5306ac57343f99a6eefb494d-750x1540.jpg?w=600)
![A variety of cocktails in clear glasses](https://cdn.sanity.io/images/a78u5s9r/production/0f0a0687b637b6ea2f77c9c35bb69df9aa080956-750x1540.jpg?w=600)
![A cocktail recipe with an image of the cocktail](https://cdn.sanity.io/images/a78u5s9r/production/4e6fc1588c6d7d8e5102108e86749db46f1f7042-750x1540.jpg?w=600)
![An image with cream and yellow text on a black background](https://cdn.sanity.io/images/a78u5s9r/production/388c35a9d0e1aa9c4ead395caf3de32dd95ef3ad-750x1540.jpg?w=600)
![A piece of spiral cut wood with white text below](https://cdn.sanity.io/images/a78u5s9r/production/bca8931c3cfc9407a3c908e7c7f76566248df8bd-750x1540.jpg?w=600)
![A person holding a glass of whiskey](https://cdn.sanity.io/images/a78u5s9r/production/ffb7262f74923e4fb79cc5c240ff5212f79a1c62-750x1540.jpg?w=600)
![A shop page with a whiskey bottle](https://cdn.sanity.io/images/a78u5s9r/production/a1d92cc457ce63ef66d956c7eb6a7ec9485058cd-750x1540.jpg?w=600)
![A picture of a man above an image of a whiskey bottle](https://cdn.sanity.io/images/a78u5s9r/production/1e8cc07511d8ed099ac3f0cc18c57bd8f2487e90-750x1540.jpg?w=600)
![A picture of a man holding a bottle of whiskey above black text](https://cdn.sanity.io/images/a78u5s9r/production/b1140e999385c2df1b342e6e02bb3205edb64389-750x1540.jpg?w=600)
![An image of a whiskey bottle with a description](https://cdn.sanity.io/images/a78u5s9r/production/957f3d6043f1a98317c6c0df934d15bb2a7a2e64-750x1540.jpg?w=600)
THE OAK & EDEN BOTTLE BUILDER
whiskey as unique as you. Oak & Eden’s Whiskey Customizer — a first-of-its-kind experience that allows customers to become a master of your whiskey creation journey. The Elva-designed bottle builder seamlessly guides customers to craft a bottle of whiskey that expresses their individual style, taste, and preferences. A perfect gift or addition to a personal collection.
![Person holding a glass of whiskey](https://cdn.sanity.io/images/a78u5s9r/production/5005da9c2b30a4c03193699798fa18b3ffbc5e3c-610x920.jpg?w=400)
![People playing cards on an orange table with drinks](https://cdn.sanity.io/images/a78u5s9r/production/f85a14c278e07120571e024fa98fcd56f0f4a98c-608x610.jpg?w=400)
![Whiskey cocktails in clear glasses](https://cdn.sanity.io/images/a78u5s9r/production/75c57c11d07ea33bb69c50495750373cbfd22ca4-612x920.jpg?w=400)
![Person playing a guitar](https://cdn.sanity.io/images/a78u5s9r/production/dc7a5483caf69bfc07c934871bbdf3f26700ec0c-610x610.jpg?w=400)
![Person drinking a glass of whiskey](https://cdn.sanity.io/images/a78u5s9r/production/cf94f6c3862c25d5626b804ff8e0a1e804e613d2-610x920.jpg?w=400)
![Person sitting on a beach](https://cdn.sanity.io/images/a78u5s9r/production/cd61c70888f3fcea3d7013dde5fe72e7fe9b3174-608x610.jpg?w=400)
![Person sitting on a couch with a glass of whiskey](https://cdn.sanity.io/images/a78u5s9r/production/13e64d75dd4c9a2eb3c1872ab15f4aff75e31349-608x610.jpg?w=400)
![Person on a horse in a field](https://cdn.sanity.io/images/a78u5s9r/production/0347458b4b5187e9bff247d5e3b992547df61dd4-608x610.jpg?w=400)
![Two people standing in a field](https://cdn.sanity.io/images/a78u5s9r/production/eafc024112fca1ce04f501e1aa6b29934aa419dd-610x610.jpg?w=400)
![Person on a bench drinking whiskey](https://cdn.sanity.io/images/a78u5s9r/production/526bb0d467ff21f49f31989d5aec8a62be21f176-612x918.jpg?w=400)
![Back shot of a person sitting next to a whiskey bottle](https://cdn.sanity.io/images/a78u5s9r/production/540a8121a9fff7ba594323384438d73600a91a3c-610x922.jpg?w=400)
![A bartender making a cocktail](https://cdn.sanity.io/images/a78u5s9r/production/55e1e4355367f87c8e8bd043e0e2dfe7598a4264-612x610.jpg?w=400)
![Up close shot of coffee beans](https://cdn.sanity.io/images/a78u5s9r/production/b0a3f37e0ea5328e43cbee837afe3acbf9647e1c-610x610.jpg?w=400)
![Person at a bar holding a cocktail](https://cdn.sanity.io/images/a78u5s9r/production/d6584b5ccde6fbd9080ea47176a69291dd1f222a-610x922.jpg?w=400)
![Two hands clinking glasses of whiskey](https://cdn.sanity.io/images/a78u5s9r/production/c58aef304deeffccd2dffa60c7286f030c64f55f-608x610.jpg?w=400)