Samsonite
Embark on fresh adventures with luggage that's celebrated for its durability and timeless style.
Rediscover the beauty of travel
Client
Samsonite International S.A.
Year
2023
Role
Strategy, Brand, UX, UI, Content, Merchandising
PLATFORM
Salesforce Commerce Cloud, Autobahn
INDUSTRY
Retail, Luggage
PARTNER
redvan workshop
OPPORTUNITY
Samsonite, a leading global travel brand, aimed to centralize and streamline the back-end systems for its seven distinct brands. They sought a unified, scalable platform that could uphold individual brand identities and promotional agendas while streamlining merchandising for a single team to manage.
SOLUTION
The strategic fusion of Elva's refreshed brand application and the migration to Autobahn empowers Samsonite to harness the power of a scalable, enterprise-level Salesforce Reference Architecture storefront across its brand portfolio. The refreshed image conveys modernity and durability, reinvigorating Samsonite’s relevance for today's customers, powered by a new design system that amplifies scale and efficiency across the brand family on the backend. This transformation provides flexibility, increased speed to market, and supercharged customer engagement for each brand.
Because Wanderlust Never Goes Out of Style
Samsonite's refreshed brand experience underscores the transformative power of travel. From dream vacations to crucial business trips, travelers can trust in the time-tested quality of their Samsonite luggage. The evolved commerce experience accentuates product features and inspires customers to discover their ideal luggage companion for every adventure.
Quality Begets Longevity
With a century-long legacy in travel, Samsonite excels in crafting durable, stylish products that last. Our modern designs blend engaging brand storytelling and SEO-optimized copy, guiding conscious travelers to discover luggage that perfectly complements their lifestyle at every point of the shopping journey.
Take the scenic route
A seamless blend of intuitive UX/UI design and strategic product information bolsters customer confidence in their purchase and ensures they extract the utmost value from their investment.
adventure calls
Harness the transformative power of travel
Samsonite's longevity is fueled by innovation and quality. Our modernized design system rejuvenates the brand while preserving its rich heritage, effectively narrating a story of timeless excellence.
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