Embark on fresh adventures with luggage that's celebrated for its durability and timeless style.


Rediscover the beauty of travel


Samsonite International S.A.




Strategy, Brand, UX, UI, Content, Merchandising


Salesforce Commerce Cloud, Autobahn


Retail, Luggage


redvan workshop


Samsonite, a leading global travel brand, aimed to centralize and streamline the back-end systems for its seven distinct brands. They sought a unified, scalable platform that could uphold individual brand identities and promotional agendas while streamlining merchandising for a single team to manage.


The strategic fusion of Elva's refreshed brand application and the migration to Autobahn empowers Samsonite to harness the power of a scalable, enterprise-level Salesforce Reference Architecture storefront across its brand portfolio. The refreshed image conveys modernity and durability, reinvigorating Samsonite’s relevance for today's customers, powered by a new design system that amplifies scale and efficiency across the brand family on the backend. This transformation provides flexibility, increased speed to market, and supercharged customer engagement for each brand.

Because Wanderlust Never Goes Out of Style

Samsonite's refreshed brand experience underscores the transformative power of travel. From dream vacations to crucial business trips, travelers can trust in the time-tested quality of their Samsonite luggage. The evolved commerce experience accentuates product features and inspires customers to discover their ideal luggage companion for every adventure.

Quality Begets Longevity

With a century-long legacy in travel, Samsonite excels in crafting durable, stylish products that last. Our modern designs blend engaging brand storytelling and SEO-optimized copy, guiding conscious travelers to discover luggage that perfectly complements their lifestyle at every point of the shopping journey.

Man with Samsonite Suitcase - Find your perfect travel bag quiz Woman with Samsonite Luggage traveling
Samsonite Category shopping page Samsonite travel partners in a car
Here's to a season of discovery with Samsonite Luggage Samsonite Stryde 111 Collection
Samsonite suitcase Voltage DLX Couple traveling with Samsonite suitcases
Woman travelling with Samsonite suitecase Man traveling with large Samsonite suitcase

Take the scenic route

A seamless blend of intuitive UX/UI design and strategic product information bolsters customer confidence in their purchase and ensures they extract the utmost value from their investment.

Samsonite homepage
Samsonite Product Details Page

adventure calls

Harness the transformative power of travel

Samsonite suitcase close up detail image
Woman with roller suitcase in silver
Samsonite suitcase close up detail image

Samsonite's longevity is fueled by innovation and quality. Our modernized design system rejuvenates the brand while preserving its rich heritage, effectively narrating a story of timeless excellence.

black samsonite suitcase
Man with Samsonite bag
Woman with samsonite suitcase


Elva's efficient merchandising design system fuels our innovative focus.

Merri Fioretti, Sr. Director Ecommerce