Laura Mercier

Sophisticated and authentic, strategic brand storytelling & virtual try-on builds customer trust and cart-size.

Laura Mercier

revolutionizing how to shop for makeup


Laura Mercier




Strategy, UX, Design




Multi-brand Module design system, virtual try-on integration, upgraded cart


While migrating from Salesforce to Shopify, Laura Mercier had a unique opportunity to infuse education and brand storytelling into their customer’s path to purchase. The look and feel of the new site needed the edginess of New York fused with the sophistication of Paris while touting the quality and authentic beauty of Laura Mercier.


The new site Guides the customer IN to product try-on and purchase using intuitive design, Trustworthy EDUCATIONAL content, and product storytelling that blends brand history and product benefits. Leveraging brand color and rich product Hues, the site effectively conveys Laura Mercier’s Complexion-first authority and creates a premium yet approachable path to purchase.

Effortless design inspires product discovery

deliberate product and brand STORYTELLING welcomes a younger audience and inspires customers to discover the perfect assortment of products for their unique beauty routine.

Woman holding Laura Mercier setting powder Array of Laura Mercier lipsticks above a woman wearing lipstick
A woman applying Laura Mercier tinted moisturizer blush Laura Mercier foundation landing page
Laura Mercier cheek product landing page Laura Mercier category array on mobile
Mobile PDP of Laura Mercier's High Vibe Lip Color PDP of Laura Mercier's Tinted Moisturizer
Shoppable module for Laura's Mercier's Caviar Stick Eye Color Laura Mercier blush product tiles

Virtual beauty to try before you buy

Laura Mercer's upgraded interactive beauty experience takes the guess work out of product selection and flawlessly guides customers to expand their laura product assortment from the comfort of their home.

Desktop screenshot of Laura Mercier setting powder page
Desktop screenshot of a Laura Mercier PDP

Elegance Meets Edge

Effortlessly blending the edginess of New York with the sophistication of Paris

A woman wearing Laura Mercier makeup
Laura Mercier setting powder
A woman wearing Laura Mercier makeup

The site’s visual aesthetic aimed to reach a broader consumer base by blending the sophistication of paris & the edginess of new york. Nodding to their flagship locations, we included arches and line work elements, bridging digital with brick-and-mortar.

We maintained focus on the “Flawless face” products to continue to engage Laura Mercier loyalists. To add additional moments of color, we elevated lipstick and blush products along with Product swatches and rich product imagery that creates a youthful look and feel that guides customers to add new products to their routine.

Image of a Laura Mercier makeup product
Black and white image of a building in Paris
Bold Laura Mercier lipsticks with the caps off


Our new modular design system provides the flexibility to adapt to our growing e-commerce business.

Carney Nir, VP, Global Ecommerce & Digital