A reinvented hydration pack that takes you further
Year
2021
Role
BRAND, STRATEGY, UX, DESIGN, ANALYTICS
Ask
To design and create the MXXY brand and digital experience worthy of this industry-disrupting hydration system.
Solution
A holistic brand experience educating customers utilizing motion and interactivity, focusing on MXXY's patented dial and dual-reservoir system.
MXXY is transforming how people hydrate with a revolutionary technology that empowers adventurers to go further and last longer. Through close collaboration on the pack design, to brand strategy and development, we partnered with MXXY from inception to bring their brand and digital experience to life. Our goal was to separate MXXY from the competition, and give their customers the sensation of a physical experience as if they were holding the actual product.
A new beginning for hydration packs
We teamed up with the MXXY team to help create their brand from scratch.
From brand and pack design, to providing art direction in the hills of Mt. Tamalpais, we ensured all brand moments and elements aligned with the needs of the business, and allowed for diverse and extensive brand storytelling.
Through their clever and innovative product design, MXXY has introduced the ability to switch between water and hydration supplements on the fly. Through thoughtful UI design, we created an experience that shows users how to dial into five different dilution settings to ensure the ideal mix of water and nutrition.
We didn’t stop at the MXXY site. We created a social media template library, packaging, hang tags, event tents, and digital ads, including a collaboration on promotional videos. To ensure the MXXY brand came across throughout these elements, we took the same approach used while creating their site.
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Elva brought MXXY into a high-fidelity space from the start. They made sure our vision for MXXY was authentic.
